About

Real Growth Happens When Strategy Meets Execution

At Duthie Consulting Group, we don’t just talk about growth — we lead it from the inside out. Our work is rooted in experience, driven by data, and built for the realities of service-based businesses. We believe in clear plans, aligned teams, and a smart use of AI that actually makes your life easier.

Shana Duthie —

Founder & Growth Strategist

With over 20 years of experience helping businesses grow, Shana brings a unique mix of executive leadership and hands-on insight across the generator, HVAC, and industrial service space. She’s led go-to-market teams, overhauled sales systems, and implemented AI tools that actually work in the field — not just on paper.

Shana’s known for stepping into complex business challenges and cutting through the noise with strategy that gets results. Her background spans startups, private equity-backed companies, and service businesses where smart execution makes all the difference.

Erik Duthie —

Co-Founder & Operations Expert

Erik brings deep experience in service-based operations, with a leadership style grounded in empathy, integrity, and systems thinking. He’s helped companies tighten their backend processes, streamline teams, and improve day-to-day performance without losing sight of long-term goals.

With Erik, it’s not just about running smoother — it’s about building operations that empower people and drive results. He’s led teams across industrial and technical service industries, always with a steady hand and a sharp eye for what’s really going on.

What We Believe

There are always mountains to climb

Strategy should be actionable.

Sales and operations should work together — not in silos.

AI should solve real problems, not create more of them.

People come first — always.