I work with service-driven businesses ready to grow fast, scale smart, and simplify how they operate. From field operations to AI adoption to brand strategy, here’s how I help clients turn complex challenges into measurable success.
It’s such a pleasure to work with an executive-level professional like Shana. She brought not just theoretical knowledge, but also practical operations and finance skills to help bring our financial model into a more efficient and complete document. She also rolled up her sleeves and took on a lead-funnel setup and execution. I really like her work style and communication style: funny, warm, energetic, very direct and efficient. I look forward to continuing our work on other projects.
Shana is a world-class executive who knows what it takes to grow a business. I brought her in on various client engagements, and in one case she was instrumental in our multiple year-to-year over 20% growth. Also, she is not only a consummate growth executive but is well versed in many aspects of business, which allows her to focus on the whole, and make sure any growth-oriented activities deliver the desired ROI. I highly recommend her to assist/implement a growth strategy for any enterprise.
Shana has been a remarkable architect for driving a superior customer experience for the individuals using our service offering. Her diverse background has been of great utility on a number of fronts including call center operations, customer communications, and Enterprise client management. I would recommend Shana without hesitation.
Grew revenue 3x over six years with consistent 10–20% YoY growth
Entered the San Diego market and increased retention by 15%
Launched innovative sales tools and improved customer satisfaction by 25%
Led a full company rebrand and go-to-market overhaul
Built an integrated lead gen engine — website, campaigns, video, blog—boosting leads by 1000%+
Introduced an annual customer survey for retention improvement
Structured internal success teams to strengthen operations
Overhauled hiring and developed a performance-based sales compensation plan
Drove 20%+ YoY revenue growth leading to a successful acquisition by a public company
Rebranded the product and created a high-impact explainer video
Built a scroll-friendly, lead-focused website
Equipped the sales team with new marketing assets, event materials, and sell sheets
Grew LinkedIn followers from 5 to 3,500, positioning the company as a thought leader
Implemented Microsoft Dynamics CRM to support scalable sales growth
Built the brand and led adoption across the Internet and TV campaigns
Managed all B2B/B2C outreach, KPIs, and partnerships
Launched direct-to-consumer programs to test and scale sales strategy
Managed engagement for major partnerships (e.g., Cigna, Sentara hospital system)
Created a multichannel service center and internal CX infrastructure
Redeveloped website + collateral — resulted in 500% traffic growth
Co-developed the user interface for Jitterbug (patented)
Led market research, focus groups, and product marketing
Created all go-to-market messaging, packaging, and user guides
Hired and guided the agency rollout
Launched national sales through channel partners
Recognized with the 2006 CTIA Emerging Technology Award
Delivered 200%+ YoY growth
Real Growth Happens
When Strategy Meets Execution
